Every great idea begins with a need, and at The Skin Rules, our need was simple yet profound: To create a sunscreen that was much more than just a sun-protective solution.
Our journey began in our skincare lab, a space dedicated to unearthing the secrets of ancient Indian beauty traditions and marrying them with the power of modern bio-actives. We wanted to create a product that was not just about protection from the sun, but also about promoting the skin's natural radiance, improving texture, and enhancing overall skin health. But we didn’t just stop there, we surpassed all the barriers traditional skincare brands offer & turned it up a notch.
But how do you bring such a visionary product to life?
The answer lay in meticulous research, patient experimentation, and a commitment to honoring our roots while embracing innovation. A painstaking 300-day long journey saw us testing various formulations, refining our processes, and ensuring that every ingredient added served a specific purpose. We chose the best ingredients that were rooted in Indian beauty principles, like Squalane from Turkey, known for its hydrating properties and Licorice and Aloe Vera for soothing and brightening. Niacinamide, a potent bio-active, was added for its anti-inflammatory properties and its ability to improve skin texture. The resulting blend was a sunscreen so innovative that it could be the only product you need in your daytime skincare routine.
One of the most exciting aspects of our new sunscreen is its zero white cast formula. Everyone who enjoys the sun knows the struggle of dealing with sunscreens that leave a white film on the skin. We wanted to change that narrative. The formulation was designed to blend effortlessly into the skin, leaving no traces behind - a clear, protective shield that feels light and looks invisible. Perhaps the most groundbreaking feature of our sunscreen is its hydrating power. Imagine a sunscreen so nourishing that you could potentially skip your moisturizer - sounds dreamy, right?
As we near the end of our countdown and prepare for the grand reveal, we are thrilled and cannot wait to share the fruit of our labors. The Skin Rules' new sunscreen is more than just a product; it’s a testament to our love for skincare, a tribute to Indian beauty traditions, and an embodiment of cutting-edge skincare innovation. It’s a one of a kind sunscreen that adheres to our traditions, embraces the power of science & gives you a product that delivers more than it’s supposed to.
Stay tuned as we get ready to unveil the best sunscreen you've ever experienced! Here's to healthier, brighter, and more protected skin. Bid farewell to whitecasts, moisturizers & tanned skin with a ultra-modern sunscreen that's the need of the hour.
Watch this space for more updates on our journey and the grand reveal of our much-anticipated sunscreen.
