Hey there, glad you made it to our Our Story page!

We're just like you - young, ambitious, and always on-the-go. That's why we created a brand that understands your needs and helps you take care of yourself without sacrificing your busy lifestyle.

Shruti Pethkar , Founder

The Skin Rulers

We call ourselves "Skin Rulers" because we believe in embracing our Indian values and beauty while adapting to the new-age India. Our brand blueprint is all about finding the perfect balance between accessibility and indulgence, providing you with what you crave without compromising your time and energy.

Making the perfect product

When it comes to our product process, we don't follow the rules of any other personal care brand. We reject numerous batches before we get the efficacy we intend.

Our shampoo has been in the making for 700 days with over 14 different formulations and numerous trials before we got it exactly right. That's the level of dedication and passion we put into every product we make.

Plant based formula

From sourcing to packaging, we ensure that our product cycle is ethical and transparent from start to finish, without ever compromising quality. Free of additives, sulfates, phthalates, toxins, and harsh chemicals so your skin can reap real rewards. We want to create a genuine, honest brand that can lead the category and make a real difference in your life.

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